A NEW PARTNERSHIP FOR A DISRUPTIVE OPPORTUNITY

ATDigitalHealth is a partner that understands the breadth of challenges in today’s digital healthcare ecosystem. APCO Worldwide and Text100 Global Communications’ combined industry knowledge and cross-discipline expertise delivers impactful, fully-integrated solutions that provide unique and disruptive propositions for companies seeking leadership in digital health.

Who We Are

ATDigitalHealth is built on APCO’s strength in corporate communication, public policy, and specialization in healthcare, combined with Text100’s industry leadership in technology and consumer PR. We seamlessly combine our best-in-class capabilities and leading expertise within disciplines to deliver strategic corporate positioning, business and consumer media, stakeholder engagement, coalition building, public policy and product PR.

OUR DIVERSE AND HANDS-ON GLOBAL TEAM COMES FROM THE ENVIRONMENTS CLIENTS NEED TO REACH

We are journalists, market researchers and experts in communication, digital and corporate affairs. Our advisory board consists of former chief medical officers, public health leaders, communication heads of large pharmaceutical and insurance companies, and former health policy officials.

We are experienced in launching and supporting medical devices, pharmaceutical and biotechnology companies, as well as technology companies that span data management, analytics, digital services, life sciences and more.

We address the strategic communications needs of stakeholders across the digital health ecosystem to enable shifts in behavior and articulate the new value of technology.

We:

  • understand and help you reach the changing audiences, created by today’s patient-centric model
  • articulate the new value created by technology
  • navigate and influence public policy to accommodate new technology
  • educate healthcare stakeholders about the evolving ecosystem and new roles being driven by technology
  • mitigate fears about the impact of technology on patient care and traditional business models
  • evolve corporate positioning to reflect the transformation driven by digital health
  • manage corporate reputation and potential risks associated with technology implementation

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ATDIGITALHEALTH CAN CUSTOMIZE AND SCALE ITS SERVICES FOR A RANGE OF CLIENTS:


  • Startups and emerging health IT companies seeking new investment, partnership and market entry opportunities
  • Pure play healthcare technology companies
  • Technology companies empowering the technology-based healthcare
    delivery system
  • Pharmaceutical and diversified healthcare companies expanding their focus to include IT systems
  • Insurance payers struggling with the expanding products and services landscape
  • Hospitals and healthcare systems struggling with the implementation of digital healthcare and telemedicine
  • Governments and healthcare companies in the developing world that have opportunities to use digital health to leapfrog their services to new care models

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How we do it

CORPORATE POSITIONING AND THOUGHT LEADERSHIP

ATDigitalHealth understands that successfully communicating in the emerging digital health market requires a balance between aspirational corporate vision and tangible articulation of value. We leverage proven methodologies to create brand positioning, key messages and storylines that resonate across the digital health ecosystem, and build the vision and thought leadership platforms that enable clients to inspire the industry and set the agenda.

PRODUCT POSITIONING AND CONSUMER EDUCATION

ATDigitalHealth leverages years of experience when introducing new products to create impactful launch strategies, and utilizes thought leadership and educational communications to place products in a larger context, clearly articulate their unique value and differentiation, and address any fear or uncertainty about their effectiveness.

PROVIDER AND CARE DELIVERY COMMUNICATIONS

ATDigitalHealth understands the pressure that healthcare providers face to adopt new technologies and clearly communicate how new technologies will impact the way they deliver care and operate their businesses. We leverage years of experience in communicating with providers to create the impactful messages and to directly engage them in rich dialogues that cut to the core of issues and advocate digital health solutions.

POLICY CHANGE COMMUNICATIONS

ATDigitalHealth consultants have decades of work experience in global policy and understand that policy communications drive the transformation of the health system toward better integration that takes advantage of new health technology. We provide a range of services to help clients understand the impact of potential policy changes and create dialogue with policymakers that directly impacts public policy decisions – all with the goal of creating more favorable market environments for new digital health innovations.

ADVOCACY FOR MARKET ACCESS

ATDigitalHealth works to remove the access barriers to new markets, which many digital health companies face as a result of uncertain or nonexistent reimbursement rules, by activating stakeholders and advocates to influence decision-making around reimbursement and funding. With a combined network of more than 60 offices worldwide, ATDigitalHealth has the global presence to help clients navigate all potential market entry issues.

NAVIGATING THE COMPLEX DIGITAL HEALTH ECOSYSTEM

Companies in digital health often struggle navigating the complex ecosystem of stakeholders and the myriad of issues that generate opportunities, challenges and risks surrounding new health technologies. ATDigitalHealth leverages experience in stakeholder engagement, coalition building and issue management to help our clients understand the key challenges in digital health, the important influencers they need to reach and how to best engage them.

CONTACT

STIG ALBINUS

Health Care, APCO Worldwide
+1.646.218.8755
salbinus@apcoworldwide.com

 

KEN PETERS

Text100
+1.617.399.4980
kenp@text100.com

Media

Read the press release announcing ATDigitalHealth.

Download a report on our event on the future of digital health or watch a video with panelist interviews.

Download our free eBook Digital Health: Value Recognition.